Mizlou, which reduced Sports News Network's live hours and work force to attract a buyer, has reached a 'preliminary understanding' for a sale to Landmark Communications for at least $14.5 million. So what's going to be pinched? You can't blow away the NFL, so you drop boxing.'. 'The networks have paid so much money on big events.
'Now the marketplace is not supporting a lot of the anthologies. 'As long as we didn't lose money three or four years ago or made money, we were able to put on boxing because we delivered male viewers to the anthology programs,' he said. Monaghan said boxing's celebrated problems with out-of-shape champions and self-serving governing bodies are only part of the problem. Certain advertisers don't want to be associated with it.' Even in a wonderful marketplace, boxing is a very tough sell. 'We're obviously in a very tough economic marketplace. 'Unless there's something that really makes financial sense, we could have no fights next year,' said NBC boxing chief Kevin Monaghan. Saturday's Michael Carbajal title defense on NBC could be that network's last boxing show for a long, long time. This year, the head reluctantly nods in the affirmative.
But is he more like Madden than Cross? Last year, no. Is Walsh a rival to John Madden? Not even close. He questioned Los Angeles Coach Art Shell's decision to repeatedly run the same direction after the Broncos repelled every ball carrier, and he concisely explained how important it is for Denver Coach Dan Reeves to take something positive into the off-season. Walsh knocked the Raiders for risking major penalities with skirmishes after the play. What he said during last week's Los Angeles Raiders-Denver game was as accurate as a Joe Montana post-pattern pass. But Walsh is proving he can walk the tightrope.
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